We were asked to design an A2 poster to promote TravelSmart Week - an opportunity to inform people of the various methods of getting to the hospital while doing their bit to save the planet.

We were asked to design an A2 poster to promote TravelSmart Week - an opportunity to inform people of the various methods of getting to the hospital while doing their bit to save the planet.

The medical trust needed a way to promote internally their free bicycle hire service for staff who worked on the campus, it was decided that with a minimal budget a poster advertising campaign would be highly cost effective promoting the health and financial benefits of the service.