The North of Queensland and the Northern Territory are enormous cattle farming areas and McCracken's needed a way to promote their stock watering pumps, tanks, bores and other products to these very remote stations. We produced this advert with a sense of humour in mind to cut though the other advertising clutter on remote and country TV in both states and placed all spots in in very male orientated shows to capture the correct target market.

The North of Queensland and the Northern Territory are enormous cattle farming areas and McCracken's needed a way to promote their stock watering pumps, tanks, bores and other products to these very remote stations. We produced this advert with a sense of humour in mind to cut though the other advertising clutter on remote and country TV in both states and placed all spots in in very male orientated shows to capture the correct target market.