Hawkeye is a new Japanese based car sales company which approached us looking for, among other things, a logo. The name stylised this logo and after designing a few concepts, the client chose the above. The brief was to create a brand that gave the impression of a fast moving, slick and trustworthy company using the desired colour scheme.

Hawkeye is a new Japanese based car sales company which approached us looking for, among other things, a logo. The name stylised this logo and after designing a few concepts, the client chose the above. The brief was to create a brand that gave the impression of a fast moving, slick and trustworthy company using the desired colour scheme.