Rain Master approached ADS to help relaunch and redesign the Rain Master brand throughout Australia.

We looked at the existing advertising material, the competition and everyone was using green or black, so we decided as we are talking about a water product that Blue would be more suitable. We designed the logo first, created the new style guide then added a new refreshing positioning statement to add some durability and security to the brand, suddenly you can "Rely on Rain Master". The brand had to feel reliable and trustworthy immediately with a sense of high quality at a great price.

We then set about introducing the new design and colour scheme to a range of water wise reticulation and irrigation products, including sprinklers, valves and the controller boxes. The success of the initial design led to all the marketing material, packaging, specification sheets, advertising and in store signage to be quickly changed over throughout and distributed to over 40 retail stores in Australia.

The brand is firmly entrenched in the irrigation industry now and has become a first choice for many home consumers in its first 12 months since the re-launch.