Social Media advertising tactics of the future

Social media has been brought to the attention of businesses for a long time now.

The three key aspects of social media for marketing are;
1 ) The more links back to your site from Social media sites the better your SEO performance.
2 ) People will discover your company or products and may search for you directly.
3 ) It gives you a chance to honestly discuss your services directly with a broad spectrum of customers (cheaper than paying for focus groups).

So where is the future of social media advertising going? Capitalising on aspect 1 above Coca-Cola's advertising and marketing specialists have shown the face of things to come. They have combined RFID technology, similar to that used in TransPerth Smart Riders & Social Media marketing tactics.

"The way it worked, according to Adland, is that visitors to the amusement park wore RFID bracelets. This allowed people to log into their Facebook accounts and then ‘like’ various attractions such as the water slides and video games. If the park photographer took their pic, they only had to flash their bracelet in order to be tagged in the photo." Full article

Basically they created an extremely easy way for visitors to the park to submit comments about it to Facebook. Simply swiping their wrists on a stand near a ride in the theme park (similar to swiping your Smart Rider) automatically submitted a comment about the ride on their facebook account. So where is the trick of this? It's a numbers game and if you can make it excessively easy for people to comment about you or your products then your number of comments will increase. This is a new wave of marketing and one we will see more of in future. Potentially we will see smart phones used in a similar way in the next few years.

For the time being the moral of the story is to increase the ease in which people can comment on you and your brand. Encourage it & nourish it, and you should see your marketing both online and offline flourish.